Mini Malaysia | #GoWithYourGut

#GoWithYourGut is a project by Mini Malaysia for their new Mini Clubman that encourages you to follow your instincts and chase that dream that is not conventionally right as shown in these short films featuring Gurpreet of Biji-biji Initiative and John O of Paperplane Pursuit. Both Gurpreet and John O defied the norms and went for the road less taken to achieve their dreams by listening to their gut.

For this project, we worked closely with a young and upcoming director, Esham Shahlin. We worked on colour grading to bring out the right feeling for both films and decided to go warm for Gurpreet’s film and cool for John O’s film.

Gurpreet of Biji-biji Initiative

Before (left) and after (right) shots.

Glassfin_MiniGurpreet01

Glassfin_MiniGurpreet02

Glassfin_MiniGurpreet03

Glassfin_MiniGurpreet04

Glassfin_MiniGurpreet05

Glassfin_MiniGurpreet06

 

John O of Paperplane Pursuit


Before (left) and after (right) shots.

Glassfin_MiniJohn01

Glassfin_MiniJohn02

Glassfin_MiniJohn03

Glassfin_MiniJohn04

Glassfin_MiniJohn05

Glassfin_MiniJohn06

  • Categories: Featured / Digital
  • Client: BMW Malaysia Sdn Bhd
  • Agency: Saatchi & Saatchi Worldwide
  • Exec. Creative Director: Sathi Anand
  • Prod. House: Yellow Tag Films Sdn Bhd
  • Director: Esham Shahlin
  • Post Exec. Producer: Sivagamy Jeeva
  • Colourist: Molek Kasa
  • Online Artist: Molek Kasa