CGC imSME | Fingertips

imSME, is Malaysia’s 1st SME Loan/Financing referral platform by CGC Malaysia.
We were given the task to come up with an idea based on a script. Since budgets are fairly small these days for digital work, we decided to keep it simple, clean and to the point. Directed and produced by Glassfin.


Development Process




  • Categories: Commercial / Corporate Video
  • Client: CGC Malaysia
  • Agency: Sejuta Advertising & Ampersand Advisory
  • Director: Bryan Ngooi, Glassfin
  • Animator: Shafiqah Bay, Bryan Ngooi
  • Compositor: Dayang Amnah
  • Exec Producer: Sivagamy Jeeva
  • Production: Yellow Tag Films