BSN | Project RM

Bank Simpanan Nasional (BSN) is a government owned bank in Malaysia.

For the annual Kancil 2013 award submission, an initiative video was made to encourage Malaysians to quit smoking. There were positive feedback due to this initiative video, showing that it pays to quit.

Update
This video won two awards for the Kancil Award 2013
Direct/Promo/Activation [Direct – Campaign] — BRONZE
Innovative Use of Media — MERIT

  • Categories: Digital
  • Client: Bank Simpanan Nasional (BSN)
  • Agency: Saatchi & Saatchi Worldwide Malaysia
  • Creative Director: Sathi Anand
  • Agency & Production Producer: Fara Ghazali